
I am a strategic B2B/B2B2C marketing professional with over 20 years of experience helping organizations achieve their goals and objectives across various sectors, including SaaS, Medical Devices, Healthcare, Pharmacy, Business, and Education.
I am a valued leader who builds relationships with key opinion leaders to establish strategic customer partnerships. I believe every business has a story to tell and a market to reach. Let us help you tell yours while harnessing market opportunities and achieving your strategic goals effectively and affordably.
Contact Info:
Theresa A. Sikac
262-308-3422
[email protected]
References
“Theresa engaged and partnered with the product management, marketing, and engineering teams, as well as our subject matter experts, to develop a comprehensive go-to-market plan combined with the necessary competitive strategies and sales training/educational activities. She developed, planned, and flawlessly executed the product marketing work. We are now better prepared than we ever have been to launch a truly transformative product in the market.”
Simon Walls
Vice President of North America, iRIS Health Solutions
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“Theresa consistently exceeded expectations in developing and executing marketing strategies instrumental in positioning our products effectively within a competitive market. Her strategies exhibited a deep understanding of both the technical aspects of our products and the needs of our target audience, allowing us to create messages that resonated well with our existing clients and potential customers. Her positive attitude, professionalism, and ability to adapt to changing priorities made her a valuable team member.”
Scott Temple, M.Ed., EMT-P, CHSE
Group Leader, Education Solutions, Elevate Healthcare
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”Theresa is team-focused and extremely responsive to our sales organization and was always available and ready to help when called upon. She has an open and engaging communication style that accepts feedback and can be relied upon to deliver exceptional work, with attention to detail. She was excellent in helping to design and build a program around solutions-based marketing messaging to help us lead our partners in better communicating the value we bring to market. She was able to gather competitive research, leverage it and generate application specific solution messages tailored to our targeted buyers. Beyond the product marketing role, we relied on her as well to help with the creation of sales training and enablement tools to assist both our internal sales team, as well as our partner sales organizations to be proficient at using our solutions and adept at demonstrating their value to their customers.”
Chris Warus, Director, Channels Sales, Primex, Inc.